smart has always been different and the new smart website proves it once again. With a bold, confident look and feel, we approached the vehicle as an object of design, using video and interactivity to show the smart in action. As a result, smart is no longer a car for tree-huggers and cat ladies. It's a car for up and comers.
With a bolder, more confident look, smart earned a Webby nomination for Best Homepage, and increased their total leads by 36%.